B2B SaaS growth marketing. Technical, hands-on, senior.
I help B2B SaaS startups build and scale the measurement foundations and acquisition channels they need to grow - without the overhead of a full-time hire.
Hi, I'm Reuben 👋
About me and my work
What I do
I'm a hands-on growth marketer with seven years of experience helping B2B SaaS companies build demand generation that's sustainable and scalable. My background is technical for a marketer - I'm comfortable in the data, the tooling, and the code, which means I can define strategy and execute it without relying on a team around me.
I work across three areas - analytics and measurement, paid media and conversion, and SEO and AI visibility - in a way that's joined up with your sales motions, and above all, pipeline-focused. Whether you need to build out a channel, make sense of your marketing data, or start showing up in AI search, I'll focus on what moves the needle and deliver it properly.
What I've done
Having worked at multiple B2B SaaS companies across health-tech, ed-tech, and e-commerce, I've faced the challenges that growing businesses run into - cracking client acquisition on a limited budget, unblocking conversion funnels, improving lead quality, and building the reporting infrastructure to make confident decisions.
Seven years of testing, learning, and iterating has produced results worth talking about. I've scaled paid channels to deliver significant pipeline growth while cutting cost per lead, built analytics stacks from scratch that became the single source of truth for board-level decisions, driven organic strategies that generated hundreds of thousands of sessions, and helped companies achieve major milestones - including one acquisition.
Who I work with
I work best with B2B SaaS companies at an early growth or scale stage who need senior marketing resource without making a full-time hire. You might be looking to build a sustainable inbound pipeline, or simply need someone who can own a project end to end and deliver it well.
For shorter-term engagements, I'm a strong fit if you need a specific thing done properly - a GA4 build, a paid media setup, an SEO/GEO audit - without the overhead of an agency.
If any of the above sounds familiar, let's talk.
How I can help your growth
Three areas that'll take your marketing pipeline from inconsistent to predictable.
Analytics & Measurement
I'll design and implement a marketing analytics stack that gives you clean, reliable data - then help you use it to make better decisions across every channel. From GA4 and GTM builds to full attribution modelling, the goal is always a clear picture of what's working and where to invest.
Paid Media & Conversion
I build and manage LinkedIn Ads and Google Ads strategies focused on pipeline outcomes, not vanity metrics. Alongside this, I work on the conversion layer - landing page optimisation and conversion tools - to make sure every click counts.
SEO & AI Visibility
Organic search compounds over time, and AI search is the next frontier. I combine technical SEO, content strategy, and GEO to build authority that reduces your reliance on paid - and gets your brand cited in LLM answers.
Ready to get started?
Tell me what you're working on and I'll come back with a view on where I can add most value.