From PPC to CRO, to growth strategy to email, discover my work.

My work

My work with Gripped covered auditing and repairing a client's GTM & GA4 set up, and creating new custom events that improved accuracy and reliability of their stack.

Conversion tracking repair for Gripped

Set up a no-obligation discovery call to discuss your needs, and I'll build a custom proposal that's right for your startup.

Interested in fixing your analytics setup?

Conversion tracking

At Guider I focused on diversifying lead sources to improve quality through experimenting with the lead funnel itself, and make the site conversion friendly.

Boosting lead quality @ Guider

Interested in boosting your lead quality?

Boosting lead quality

I implemented OneTrust CMP via GTM, ensuring full compliance whilst maintaining accurate conversion tracking.

Consent Mode v2 migration for Fintech | Reuben O'Connell

A B2B fintech's existing OneTrust implementation wasn't integrated with their tag management infrastructure, creating compliance risks and limiting control over cookie consent enforcement. The aim was to get them compliant as quickly as possible, whilst maintaining accurate conversion tracking across Google Analytics, Google Ads, and LinkedIn Ads.

Moving the OneTrust CMP into GTM provided centralised consent management, allowing precise control over which tags fire based on user consent. The distinction between GA4 (which can send cookieless pings) and third-party pixels (which require hard blocks) was critical to preserving data collection whilst respecting user privacy.

Removed the OneTrust banner from the website source code and implemented it via the OneTrust CMP template in GTM.

OneTrust CMP Migration

Created a consent initialisation trigger to fire the CMP on page load.

Built custom event triggers for Performance Cookies (C0002) and Targeting Cookies (C0004) based on OneTrust's active consent groups.

Developed a data layer variable to capture OneTrust consent states dynamically.

Need some help with your consent mode implementation?

I implemented OneTrust CMP via GTM, ensuring full compliance whilst maintaining accurate conversion tracking

Consent Mode v2 migration for Fintech

I created a 'starter' SEO strategy for campervan conversion company, combining keyword research best practices, technical SEO fixes and more to help them grow their organic traffic.

My work 📝

From PPC to CRO, to growth strategy to email, discover my work.

Conversion tracking

Boosting lead quality

Consent Mode v2 migration for Fintech

Starter SEO strategy