Hello everyone, welcome to my site 👋

Who I am/what I do

I'm a Growth Marketer who champions innovative, no-bullshit marketing with a strong focus on utilising conversion rate optimisation, non-expensive PPC (yes, it is possible), and marketing automation in tandem. I bring these together to orchestrate full-funnel and lifecycle campaigns that cut through the noise and deliver real results.

My approach pairs data and creativity, ensuring that from the first click to the final conversion, each campaign is finely tuned for maximum impact. Whether it’s through industry-focused PPC campaigns, streamlined automation, or CRO and experimentation strategies, I love driving growth and building lasting customer engagements.

Beyond my role, I'm passionate about frontend development and technology, continuously exploring new ways to enhance marketing experiences through innovative, interactive and engaging content.

Why I built this site

As I mentioned, I've always been passionate about tech. When I was 12, I wanted a gaming PC that would run The Elder Scrolls IV: Oblivion. We couldn't buy one, but I was still desperate to play it. My Dad bought me a book on how to build a gaming PC and I saved up my pocket money. I purchased a cheap motherboard, an AMD Sempron 2 processor (I think) and an AMD Radeon Graphics card amongst other parts, and put it together piece by piece. I finally had something capable of running my favourite game. I also think learning computers piece by piece has translated to how I build marketing campaigns.

That was the start. The in-between is a longer journey, but in my first startup role, I found myself fascinated by the ins and outs of the development teams work. I had some basic coding skills anyway, but never built on or applied them. Working in Growth and Performance marketing gave me the chance to use some of them, whether that was adjusting CSS classes to make landing pages look better, or writing snippets for analytics events to help track users better on our website.

In 2023, I took the plunge to formalise my learning by joining Codecademy. Around a similar time, I thought that it'd be great to enhance my freelance work by having a website. I really should have used Squarespace or something, but I decided to build my own site using every piece of knowledge from my Frontend course.

So now we have this site about a year later, when I could have launched it in 2 weeks. But that wouldn't have been fun!

I'm going to do another piece about my development journey; my learning, the process, the areas where I struggled, how I fixed things, and how I got carried away with fun tasks like analytics for a site with no visitors. I'm still learning and adjusting the site now.

In the meantime, here's an example of the quote slice I built for this site.