Boosting acquisition @ Guider

I joined Guider as Digital Marketing Manager in 2023, owning demand gen strategy and managing digital channels.

I joined Guider as Digital Marketing Manager in 2023 with a primary focus on scaling demand generation and discovering the brand’s growth levers through experimentation.
I’ve created ABM and industry focused campaigns across multiple paid channels.
I've built and ran various experiments across different touchpoints in the lead acquisition funnel to optimise and improve demand capture.